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Special Olympics

Taking fundraising further.

February 8, 2013

Demonstrating its athletes’ remarkable achievements and inviting recipients to imagine how much further they might go with a little help, this direct approach to high-value corporate donors helped send Australia’s Special Olympics team to Beijing.

The Australian Special Olympic team needed money to take its athletes to Beijing. Aimed at large corporates, the pack extended to 5.2 m in length when opened, encouraging people to donate and take the athletes a further 7857km to China.

(By Nik Robinson at TBWA.)

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