This campaign for Monier roof tiles helped renovators and new home builders realise that the roof is an exciting part of their home’s overall design, driving a 30% increase in enquiry through the brand’s website along the way.
After eight years away from Australian TV screens, Monier roof tiles had lost ground to key competitors in major markets. Cabana Boys created this commercial to help re-invigorate the brand and to launch the new range of Monier Horizon roof tiles. It shows a family unwrapping a beautiful new home from its cellophane packaging – a metaphor for the joy of discovering the clean, contemporary look of Monier Horizon roof tiles. The spot will spearhead a campaign that includes print advertising, online banners, PR, a new website, sponsorship of Grand Designs Australia and trade activity.