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Lynx Male Body Spray

Lynx Jet

February 20, 2012

Commercial Advantage

The campaign achieved a sky high 84.5% market share over the life of the campaign, selling out in just six weeks and becoming Unilever’s best ever male body spray variant.

To generate awareness of Lynx body spray, Lowe Hunt created every young male’s fantasy – an airline called LynxJet that sadly never existed.

At Lowe Hunt, our creative partner Nik Robinson was an integral part of the LynxJET team, working on the experiential, interactive and DM elements of the campaign.

 

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