Sorry Cabana Closed

Holt and Hart

From building to bustling community

February 8, 2013

Tenants are queuing to move in. Website visits for this recently renovated Surry Hills commercial property jumped from single figures to over 400 hits a month after we took a new look at what it means to be “brand new” in this market.

Commercial Advantage

The Holt&Hart website had been getting monthly visitation figures in the single digits. Post launch, that jumped to over 400 hits a month – with the upgraded site driving a massive increase in enquiry.  Tenants are queuing to get in.

Strategy

Re-position Holt&Hart as an address that offers both the practical benefits of an A-grade building and the emotional benefits of an established, vibrant community of creative businesses – an address with Hart&Soul.

Brief

Despite being newly and completely renovated, this commercial development in Surry Hills was slow to lease.  The problem, it seemed, was that the creative businesses it was targeting were interpreting “brand new” as “cold and empty” and choosing other options.

 

 

 

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